The Art of Being Unreasonable Lessons in Unconventional Thinking by Eli Broad isbn 9781118173213 Pub. date 5/8/12 Description: “Reasonable” people come up with all the reasons something new and different can’t be done, because, after all, no one else has done it that way. Eli Broad’s embrace of “unreasonable thinking” has helped him build two Fortune 500 […]