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Review – Freeze It Haircare

June 28, 2012 by Valerie Mitchell

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Freeze It Haircare

About: Ultimate shine and hold has never been easier to achieve. This fast-drying hair spray is formulated with Optical Brighteners™, improving and enhancing all types of permanent and natural hair colors. The Optical Brighteners™ provide radiant shine by preventing color fading and increasing light reflections.

Back in the day, I used to buy those large 99 cent cans of hairspray that made my hair extra big and extra crispy. That isn’t exactly the look I’m going for these days ;)

It Brands has a variety of hair care products designed to give me the control I want along with some extras.

The formula isn’t at all sticky and the hold lasts for a long time. I notice a light scent when I first use it, but it doesn’t linger or clash with my other fragrances.

The Optical Brighteners are a great addition to the spray. Extra shine and light reflection is always a good thing!

Freeze costs a little more than 99 cents, but not much. It’s very reasonably priced and performs very well.

HOW TO CONNECT – You can like It Brands on Facebook and follow them on Twitter.

WHERE TO BUY – Online or at retailers including Kroger, Walmart, CVS and Walgreen’s.

Disclaimer/Disclosure: Review sample provided to me.

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Filed Under: Reviews Tagged With: freeze it, it brands, optical brighteners

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