About: Ultimate shine and hold has never been easier to achieve. This fast-drying hair spray is formulated with Optical Brighteners™, improving and enhancing all types of permanent and natural hair colors. The Optical Brighteners™ provide radiant shine by preventing color fading and increasing light reflections.
Back in the day, I used to buy those large 99 cent cans of hairspray that made my hair extra big and extra crispy. That isn’t exactly the look I’m going for these days ;)
It Brands has a variety of hair care products designed to give me the control I want along with some extras.
The formula isn’t at all sticky and the hold lasts for a long time. I notice a light scent when I first use it, but it doesn’t linger or clash with my other fragrances.
The Optical Brighteners are a great addition to the spray. Extra shine and light reflection is always a good thing!
Freeze costs a little more than 99 cents, but not much. It’s very reasonably priced and performs very well.
WHERE TO BUY – Online or at retailers including Kroger, Walmart, CVS and Walgreen’s.
Disclaimer/Disclosure: Review sample provided to me.